Red Bull
Super charged growth and value in Saudi Arabia
- Mobile
A mobile World Of Red Bull
Red Bull MOBILE offers state of the art cell phone plans and exclusive access to the World of Red Bull. By combining internal and external resources, we brought together an experienced team to secure a mobile virtual network operator (MVNO) license in 2021 and startup its operations in Saudi Arabia.
A successful launch and legacy
We managed and coordinated the implementation of the project to ensure that efforts and objectives from all streams (strategy, technical, commercial, HR, and regulatory) and the steering committee are aligned. The result of the project implementation was a successful launch of MVNO operations in the Saudi market in June 2022.