Emirates

A self-serve experience

Reimagine the Emirates Airlines retail stores under a brand new digital and innovative user experience. Apply a human centric approach and redesign retail store for end customers and the staff.

Inspired to see the world

We applied the ‘Fly Better’ brand mind set to the brief. If flying Emirates is the best in the world then retail should reflect that promise. Working in their game changer room in Dubai. Running workshops, ideation sessions, focus groups, north star definition, visitors journey maps, mood boards, store concept sketching and mapping in terms of experience touchpoints. UX and Design porotypes which were tested on proposed hardware solutions.