PIF

Accelerate value in the market

The Public Investment Fund (PIF) in Saudi Arabia is the sovereign wealth fund of the Kingdom of Saudi Arabia. It was established in 1971 and plays a crucial role in the country's Vision 2030, which is a strategic framework aimed at reducing Saudi Arabia's dependence on oil, diversifying its economy, and developing public service sectors such as health, education, infrastructure, recreation, and tourism.
Reimagine and design the resident, visitor and staff experience in preparation of the launching of PIF co-builder Incubator. Apply a human centric approach through the lens of the end users.

An established culture of innovation through creating product

Working closely with the experience team at PIF co-builder in Riyadh we established a foundational accelerator for their digital transformation.
Our team of Strategists, Experience Designers, Engineers and Brand Creatives built over 20 prototypes and 100+ designs in 3 months.
Services delivered; design thinking workshops, interviews, service design blueprints, UI design, user experience testing, technical ecosystem assessment and recommendations, 63 Big Ideas in terms of digital products and technologies, one Design Language System.
Further information on PIF
https://www.pif.gov.sa/en/