Amazon Payment Services

APS GenAI Pilot

Research and GenAI concept exploration including review key themes such as Dynamic Personalisation, Agent Workflows and Question vs Search - Fork. Differentiating Traditional Search, Semantic Search and GenAI Chat interfaces to avoiding confusing user experiences.
Design and Development of a Pilot GenAI Chatbot

The Playbook

Analysis of user feedback, leading to the creation of detailed personas and user journeys to guide the redesign process, and setting experience principles. Crafting a refined information architecture to streamline content accessibility. Conducting client workshops to align on project goals and gather insights. Designing wireframes to solidify the website's structure and flow. Designing the UI, ensuring a visually appealing and intuitive experience. Developed a comprehensive playbook to document design decisions and guidelines.